The Enduring World of LEGO

Latest News

GET THE NEWSLETTER

Subscribe to get the must-read news & insights in your inbox.

The Enduring World of LEGO

Who Created LEGO and Why

LEGO was founded by Ole Kirk Christiansen, a Danish carpenter who began making wooden toys in the early 1930s. After a factory fire pushed him to rethink his business, Christiansen focused on durable, imaginative toys for children. The name “LEGO” comes from the Danish phrase leg godt, meaning “play well,” a philosophy that still defines the brand today.

Where and When LEGO Began

LEGO originated in Billund, Denmark, where Christiansen established his workshop in 1932. The company transitioned from wood to plastic in the late 1940s, a risky move at the time. In 1958, LEGO patented its now-famous interlocking brick design, a system that allowed bricks to connect securely while remaining endlessly reusable. That innovation became the foundation for LEGO’s global success.

How LEGO Has Changed Over the Decades

Over the decades, LEGO has evolved far beyond simple building blocks. The 1970s introduced themed sets such as towns, castles, and space adventures. In the 1980s and 1990s, LEGO expanded into minifigures, robotics, and educational kits. The 2000s saw licensed partnerships with major franchises, bringing popular movies and characters into LEGO form. Today, LEGO embraces sustainability, digital integration, and advanced engineering, while still maintaining compatibility with bricks made generations ago.

The New LEGO Smart Brick

One of LEGO’s most exciting recent innovations is the LEGO Smart Brick, which blends physical play with digital intelligence. Equipped with sensors, Bluetooth connectivity, and programmable features, the Smart Brick allows builders to create interactive models that respond to movement, sound, and commands from companion apps. Designed for both play and learning, it introduces children to coding, problem-solving, and creative engineering while preserving LEGO’s hands-on building experience.

From humble beginnings to high-tech creativity, LEGO continues to prove that imagination never goes out of style.

 

GET THE NEWSLETTER

Subscribe to get the must-read news & insights in your inbox.