Giving a gift should be fun, but finding the right gift can sometimes feel like a treasure hunt without a map. After considering the many occasions that call for gifts—and the different people who receive them—I came to one simple conclusion: the best gift isn’t necessarily the most expensive or impressive. It’s the one that shows you paid attention.

Start With the Occasion

The first step is thinking about why you’re giving the gift. A birthday gift can be personal and playful, while a wedding, anniversary or graduation gift may be more meaningful and lasting. Holiday gifts often provide more freedom, especially when you know someone’s hobbies, favorite foods or interests.

Reunions can be a little different. Whether it’s a family reunion, school reunion or gathering of old friends, a gift connected to shared memories can be especially appropriate. A framed photo, personalized keepsake or something that celebrates the group’s history can turn an ordinary present into a reminder of good times.

Don’t Forget the Host

Party hosts deserve some consideration, too. A host gift doesn’t have to compete with the main event. In fact, something small and thoughtful is often perfect.

For a birthday party, consider something that complements the celebration without putting the birthday person in the position of opening yet another present. For a holiday gathering, festive food, a candle, flowers or a useful seasonal item can be a welcome gesture. A dinner-party host might appreciate specialty coffee, tea, chocolates, a serving accessory or another item they can enjoy after the guests leave.

For reunions and larger gatherings, the host may appreciate something that recognizes the work involved in bringing everyone together. A personalized keepsake or a gift certificate for a relaxing experience can say, “Thanks for doing all this!”

Think About the Person, Not the Price

My conclusion about gift-giving is that thoughtful beats expensive almost every time. Before buying something, I ask: What does this person enjoy? What might make life easier, more entertaining or more memorable? Is this something they would actually use?

It’s also worth remembering that the perfect gift doesn’t have to be something that lasts forever. A favorite meal, tickets to an event, an experience or a beautifully assembled basket of treats can create memories rather than simply adding another object to someone’s home.

Ultimately, successful gift-giving comes down to paying attention. The occasion provides the starting point, the recipient provides the clues, and a little imagination supplies the rest. When those three things come together, choosing a gift becomes much less stressful—and giving it becomes a lot more rewarding.