Spice, Spice Baby
Origins: When, Why, and How the Pumpkin Spice Latte Came to Be The now-iconic Pumpkin Spice Latte (PSL) first emerged in April 2003 in Starbucks’ “Liquid Lab” at their Seattle headquarters, crafted by a team led by product manager Peter Dukes. The goal was to create a signature fall beverage that would resonate with customers. […]